SEO: How Long Does it Take?
Wondering how long SEO takes?
The obvious short answer is,”It depends.” That said, as you read this Guide from start to finish, you’ll find that there are some reliable trends to work with.
There is a better answer to the question every client asks, without fail.
“How long before my website is [ranks] on Google?”
Read on for a more quantifiable answer that you’ve never heard before.
How Old Are Top Ranking Pages on Average?
When Ahrefs chose and analyzed the search engine results page (SERP – if you weren’t on the in-crowd, you are now) for 2 million random keywords, they actually found that Ranking Position #1 was on average nearly 3 years old. Add that to your list of SEO-content uncontrollables!
Notice that only 22% of pages currently ranking in the Top 10 results were created within 1 year.
Even more staggering was what they found when they figured out what percentage of each position were less than a year old.
In a finding that you must really see to believe, the 1st result is less than a year old in barely over 1% of cases.
How long does it take for a page to rank in Google?
Only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword.
And it gets worse. We know you’re getting depressed, but read on, because this is one of those stories that worth it. Why? We’re going to tell you how to overcome all this adversity.
A few more startling facts, rapid fire:
- Only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword.
- Only 0.3% of pages ranked in the Top 10 for a high‐volume keyword in less than a year.
- 95% of newly published pages don’t get to the Top10 within a year.
Now, you’re aware of the situation – what are you gonna do about it?
Factors that Matter: How to Overcome the New Page Ageism Bias
Prioritize achieving and maintaining a High Domain Rating (DR)
Why is a High Domain Rating important?
Of those pages that ranked on Page 1 despite being under a year old, most were from websites with a High Domain Rating.
Focus on Lower Volume Keywords for Faster Top 10 Rankings
Why Focus on Low Volume Keywords?
You can rank for low‐volume keywords in a very short time, while the high‐volume ones take almost a year to get into the Top 10. There’s a fairly simple reason for this, and it’s that there’s less competition. The more elaborative and accurate reason is that high volume keywords tend to have a more established history. In some sense, it’s harder to knock over a veteran Top 3 site for the query “train dog” than it is for “how to train a dog fast”.
One is simply a slightly longer search query, naturally yielding less search results. Less search results generally means less content has been created and indexed with specific keywords.
Curious How to Find the Original Publish Date of a Webpage?
You can use Labnol to find out how to see the original date a webpage was published.