9 Email Marketing Stats for 2019
Is email marketing dead? Far from it.
Our clients keep hearing that they need to invest in and improve on their email marketing — but what are the facts? Here’s a list of 19 stats on email marketing that matter in 2019.
We tried to create a good mix of provocative stats to prove email’s ongoing importance, as well as interesting facts meant to inspire action.
We hope you enjoy it!
1. 73% of millennials prefer that business communication occur via email.
We can see the headlines now…! 🙌🏼
‘MILLENNIALS KILL EMAI —
It’s true, email marketing is far from dead – even among millenials.
2. 86% of consumers check their email every day.
One surefire way to confirm the role and importance of a medium is how frequently it’s checked.
Bonus fact: 44% check up to 3 times per day.
3. Spending on Email Marketing has increased 33%, from 2.1 to 3.1B since 2014. (statista)
Should you invest in email marketing? Your competitors certainly are, and #9 suggests they’re doing it for a very good reason.
4. For every $1 spent, email marketing generates $38 in ROI.
That’s right. Email marketing has an ROI of 3800%. It’s a tried and true form of content marketing – and a medium for it, too.
Good marketers understand this and know how to implement email campaigns that generate this type of ROI. Most business owners, however, do not.
If you had more time than money, learning how to do Email Marketing the right way would be a very worthwhile investment of time.
If your time is valuable, however, consider talking to an Agency that does Email Marketing.
5. Segmented and targeted emails generate 58% of all revenue.
Email Marketing must be targeted for maximum effectiveness. In fact, the consequences of targeting the wrong audience with an email marketing campaign can extend to your reputation. Unsubscribes matter, and they’re not worth it.
Segmentation – especially self-segmentation – leads to higher conversion rates all the way down the funnel. The more personalized your emails get, the higher your ROI. People respond better to content that is catered to them.
6. The average order value of an email is at least three times higher than that of social media.
Email is a trust-zone — it’s why these days buying lists is never the best way to go. Consumers are very familiar with the unsubscribe button, and worse, they know about ‘Mark as spam,’ and statistically, they use it often.
So they keep their inboxes clean. Social media is the wild west. You have a feed full of your friends, family, and let’s be honest, mostly random people, maybe acquaintances. They’re just two vastly different environments, and consumers operate differently between them.
7. Your marketing emails will get to 90% of your subscribers, but only 2% of your Facebook fans will see your posts in their News Feed.
Many businesses will spend time to create even daily social media posts, but neglect to invest in growing an email list and writing a weekly email.
We think you’d agree, this is highly curious.
8. 68% of Americans say they base their decision to open an email on the ‘From’ name.
The From field matters.
ABConsulting vs. Sarah, ABConsulting
There’s a clear winner ^
If you’re Jeff, a solopreneur running it all on your own, make it Jeff, ABConsulting
Or pretend there’s a Sarah, your email marketing department. Your secret is quite safe with us, we know it’s tough.
While you’re at it, if your business has an email address that looks like any of these:
email@example.com | firstname.lastname@example.org | email@example.com
Maria@company.com, or Jeff@ABConsulting.com
9. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Social media is sexy, but email is wealthy…in terms of customer acquisition that is.
What this looks like:
Customer checks out your content or website, opts-in (self-selection), and receives content that gradually moves them down the sales funnel.
Customer acts on a post or tweet you made, or responds to an ad you run.
Both of these lead to new customers (AKA, leading to a first-purchase)
The former just so happens to have 40 times the ROI.