What is Search Engine Marketing (SEM)?

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Increase Your Conversions: SEM Basics

Marketing has just One Golden Rule: Make it as easy as possible for your customer to do what you want them to do.

Benefits Of SEM Campaigns

There are 2 main channels for Digital Marketing Ads today, and while there are varied platforms for each, let’s start our discussion with the channels themselves. It’s Search Engines vs. Social Media, and they’re far from interchangeable.

The most well known and widely discussed type of Social Media Ads are through Facebook. Most Social Media Ad Platforms, including Facebook, rely mostly on interest & demographic data to target customers.

In other words, search engines see that ~1,000,000 Facebook accounts are owned by people who match your request for those who are female, between the ages of 30 and 80, and are fans of page(s) about loving cats. They allow you to run ads to this audience based on the interest (fans of cat lover pages) and demographic (age and gender) information.

This campaign may make sense for you if you are trying to sell cat-themed jewelry on the basis that most cat-themed jewelry is purchased by women between the ages of 40 and 60, and that most people who like Facebook pages devoted to loving cats might be interested in jewelry themed for their beloved animal.

Search Engine Marketing works fundamentally differently, namely in its targeting. 

Search Engines see that they have ~1,000 monthly hits for people searching for “Grilled cheese omaha” in Omaha, Nebraska. They allow you to run click-based ads to this audience based on live search volume — meaning, as people continue to search locally for Grilled cheese in Omaha, your sponsored ads will be presented at the top of search results (A.K.A., “the SERPs”), letting your customers know that you exist.

On a side note, the Geographic component (“Omaha”) appended to the “Grilled cheese” search classifies it as a Local Search — That’s 3 Pack & Local SEO territory. Know what that means? At the bare minimum, make sure your NAPs are consistent… If you’re interested in Local SEO you should check out our Comprehensive Guide to Local SEO on it.

So we’ve learned that Search Engine Marketing and Social Media Marketing are different in some fundamental ways, one of which is in their method for targeting. Neither method is necessarily better than the other, but prices and strategies will vary widely between them, and each is appropriate in a specific set of circumstances.

We’ve got the tools. In fact:

Digital Marketing:

The first time grown-up nerds can say “We’ve got the tools to get the job done”

Well that was fun. Anyway, have you seen that bit about ROI we wrote about on our Who We Are page? If not, your Return On Investment is dearly important to us, as we’re intent that you continue to make the good decision of investing in your business through marketing, and we know that the only way you will see the value in it, is if you see the results that say it paid off. If Marketing doesn’t pay for itself in the end, it’s not Marketing.

That’s right, we could be selling you Star Wars coffee mugs, or T-shirts you’ll only wear once, but instead we’re selling you a service that will pay for itself. You’re welcome.

Measure Your Visits

Peter Drucker said, “you can’t manage what you can’t measure.”

Simon Sinek said, “Every manager of metrics has an opportunity to become a leader of people.”

In other words, if you aren’t measuring your business’ results (yup, that means struggles AND successes), there’s no possible way you can be managing it effectively.

The thing is, we really don’t blame you. Keeping track of stuff is hard, but more importantly, it’s boring and frustrating. You might still be willing to deal with that struggle, because if you’re reading this, you’re obviously above average. But here’s the real deal-breaker: “Measuring” is TIME-CONSUMING, and time is the one variable we just can’t control all that much. One way to solve this is to hire an employee who gets paid to spend all their time on tracking. Another way to solve this is with fancy tools that make everything easier.

Tampa Digital Marketing Agency Dev Bev Co does Tampa SEO, Tampa Local SEO, Website Builds, Facebook Ads, etc.

Looking for rewarding work? Have Obsessive Compulsive Disorder? We aren’t saying that’s what we’re looking for, but it sure helps with the insane level of tracking we do for our Clients & Partners

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Measure Your Visits

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Our Results

They speak for themselves.

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE

Local SEO

“80% of success is showing up” – Woody Allen. Are you even showing up?

Search Engine Marketing

Your audience is searching. Are they finding you?

Brand Strategy

Your brand is your story – and your backbone. Maaaybe don’t skimp.

SEO Analysis

You don’t want to know you have cancer, but if you did… you’d want to know.