Facebook Ads: Grow Your Business in 2019
Why Facebook Ads?
What’s so special about Facebook Ads, you might ask? First of all, they’re well-regarded as the Best and Most Effective Way to Actively Grow Virtually Any Type of Business right now.
“Social Media Advertising is grossly underpriced,” as Business & Marketing Expert Gary Vaynerchuk regularly tells crowds of business owners.
That’s right. Not only is he saying your business’ ROI will be worth the investment in Facebook Ads.
Your investment in Facebook Marketing itself is Underpriced.
“Go All In on this Social Media Advertising thing…”
-Gary Vaynerchuk, CEO VaynerMedia
Further, on Facebook Ads in particular, Gary had to say,
“..the most under-priced ad product right now is Facebook Advertising. If you had to sell to feed your children, you would put your money there.”
What an endorsement, right?
How Do Facebook Ads Work?
While you’re probably already getting that Facebook Ads are a good investment in your business, it’s helpful to know why they’re so effective.
Facebook Ads Put Your Business Where Your Customers Are Already Looking
SproutSocial has 28 Powerful Statistics clearly showing why your business must prioritize Facebook for Marketing and Advertising in 2019, and beyond.
As of June 30, 2017, there were:
2 billion monthly active users on Facebook
Over 1 billion Daily Active Users
Pew Research found that 83% of Women and 75% of Men are Facebook users.
Even better, fully 74% of Facebook users say they visit the site Daily, with more than half (51%) saying they visit Facebook several times each day.
This is a clear indicator that no matter who you’re trying to reach, they’re likely active on Facebook.
Facebook’s Audience Targeting is Extensive & Powerful
Other forms of Digital Advertising, such as Google Ads (PPC) rely on both users’ search queries, and their choice to click your ad or not.
Facebook Ads are shown to Facebook users based on their Interests, Demographics, and Behaviors.
This means that you can target ads to an audience based on what Facebook already knows that person is does, buys, likes, and would like to do.
We ALL know Facebook knows maybe just a liiiittle too much about each of us. You should at least get your money’s worth – use Facebook’s Data to your advantage.
At this point You’re probably at least a little interested in trying or at least talking more about Facebook Ads.
What will your investment amount be like?
There are 2 Numbers to Look At
- Ad Budget
- Campaign Budget
Facebook Ad Budgets
The Ad Budget is very straightforward, and it’s the amount you will spend on ads themselves. Your budget may be spent in a few different ways, depending on the ad formats used and optimization techniques used by your Agency (how do we do it? Simple. We’re always trying to maximize your budget, period).
- Per Click (CPC)
- Based on Impressions
- For Landing Page Views
- and more
The Campaign budget covers the investment needed to:
- Research & Analyze Ideal Audiences
- Design & Plan Ad Campaigns
- Set Up Conversion Tracking (Facebook Pixel)
- Write High-Converting Ad Copy
- Create & Adapt Ad Media (pics, video, infographics, etc)
- Lead Magnet & Offer Creation
- Build & Optimize Landing Pages
- Ongoing Split Testing for:
- Ad Media
- Ad Copy
- Lead Magnets
- Landing Pages
- and too much more to list
The average small to medium sized business investing in Facebook Advertising invests anywhere from $1,500 to $10,000 per month on Facebook ads, and gains an ROI of at least 20% or more on average.
Will Facebook Ads Work For My Business?
While nothing in marketing is guaranteed, chances are a Facebook Ad Campaign could be the best investment for you to make in your business right now.
That said, we don’t work with any and all businesses with the budget to hire us – our Facebook Ads program is an Application-based process.
We’re Only Willing to Partner with Businesses that
- Are in a position to be Investing in the business
- Sell Products or Services we can proudly stand behind
- Have a good reputation in the Marketplace
- Take a Long Term perspective on Growth
- Are willing to commit to a minimum of 2 months
The bottom line is, if Facebook Ads aren’t the best choice for your business at this time, we aren’t interested in discussing Packages.
However, We are currently taking new applications for Facebook Advertising Services.
- Audience Research & Analysis
- Ad Media Creation
- Ad Copy Writing
- Ad Set Split Testing
- Copy, Media, Aud. Split Tests
- $500 min Ad Budget
- $1995 One-Time Setup
- All Aggressive Features +
- Instagram Ads
- 2xDaily Campaign Monitoring
- Monthly Strategy Session
- Landing Page Split Tests
- $1000 min Ad Budget
- $2995 One-Time Setup
- All A+D Features+
- Dedicated Account Rep
- Premium Weekly Reporting
- Business Page Management
- Social Media Consulting
- $2000 min Ad Budget
- $4995 One-Time Setup